In 1967 she won the competition "New faces" with "En ledig dag" in Skansen in Stockholm. She was a special guest at Lennart Hyland's TV special "Hylands h�rna" the same day on September 3, 1967.

September 3, 1967 was a very important day in Sweden because this day Sweden went over to driving on the right hand side of the road. The TV personality Lennart Hylland had invited lots of guests to his TV special this evening. Whole Sweden would watch TV this evening. It cannot be a better possibility to make a debut on TV. Mother to two children from Eskilstuna would become an overnight sensation.  

She did it. Lots of people saw her and record companies were interested in writing a contract for future record releases.

En ledig dag - the first single

Frida chose EMI, the same record company which had arranged the contest she won. The first two songs she recorded on September 11, 1967 were "En ledig dag" and "Peter kom tillbaka" - both would be released on Frida's first single.

 Frida remembers: "My first producer, Olle Bergman, liked jazz like me. Firstly when Benny came I started to sing more pop influenced music and then I came on Swedish chart."

1967-ben Frida megnyerte Stockholmban az �j arcok elnevez�s� tehets�gkutat� versenyt. Ugyanezen a napon vend�ge volt a"Hylands h�rna" TV shownak is.

1967 szeptember 3-a fontos nap volt a sv�dek �let�ben, akkor �lltak �t a jobboldali k�zleked�sre. A TV show-ba sok h�ress�get h�vtak �s ez nagyon j� alkalom volt arra hogy ismertt� v�ljon Frida is. A k�tgyermekes �desanya Eskilstun�b�l lett az est szenz�ci�ja. T�bb lemezt�rsas�gt�l is voltak vend�gek a k�z�ns�g soraiban. T�bben k�z�l�k felk�rt�k, hogy kiadhass�k a gy�ztes dalt, amit Frida �nekelt. Frida az EMI Kiad�t v�lasztotta �s hamarosan megjelent els� kislemeze. Ez a kiad� szponzor�lta a versenyt, amit megnyert.

http://www.youtube.com/watch?v=xHUGxTvkKis